The fertilizer market can be traced back to two main areas: those named “commodities”, such as for example Urea, Ammonium Sulphate, etc., where the technological content of the products can be defined as mature, and those named “specialty” , where companies in the sector are able to play the innovation card.

Seeds are a central and indispensable element of agricultural production, they can be defined as the first link in the food chain and the primary source of global agricultural diversity. In less than 20 years the world seed market has undergone a very strong concentration: if before there were a few thousand companies producing seeds, active in the various countries of the world, today only a few dozen remain. And these companies must be able to play the card of innovation.

PLP takes this challenge by developing systems that can optimize and improve production processes.